Picfee X JCDecaux

JCDecaux - Amsterdam

In the 1960s, amidst the bustling streets of Lyon, Jean-Claude Decaux saw an opportunity that would forever change the advertising world. With a visionary mindset, he founded JCDecaux, a company dedicated not only to showcasing advertisements but also to creating unique experiences in public spaces.

Today, JCDecaux has established itself as a global leader in outdoor advertising, offering a wide range of innovative advertising solutions that transform cities into living art galleries. From bus shelters to digital panels and even bike rental stations, JCDecaux has elevated the art of advertising to unprecedented heights.

For their Dutch office, JCDecaux sought a way to better express the added value of their business. This collaboration showcases the results of a company where visibility is the core of the business and making a lasting first impression is crucial.

During their office upgrade, JCDecaux aimed to better highlight the places where they make a difference. The decision to create a gallery-style look, where monumental locations and the brands of JCDecaux's clients come together, was relatively straightforward thanks to their extensive portfolio.

The challenge was to maintain this standard in material selection. After consultation and space analysis, they chose acrylic glass with matte coating. This approach provides JCDecaux's colleagues and visitors with a luxurious gallery feel while avoiding unwanted reflections.

"Excellent quality and thoughtful collaboration on the best options."
Testimonial - G. Schrijver & M. Klootwijk
"A clear and quick service, both through the website and in person. The quality of the prints was also a significant factor in the process."